This Final Report contains the results of the evaluation of the StarMetro pilot of Token Transit. As of March 30, 2018, StarMetro’s pilot of the Token Transit mobile fare payment app, as sponsored by the Florida Department of Transportation, has been completed. The pilot supported several activities, including the configuration of the selected mobile fare payment app, Token Transit, for use by StarMetro and Gadsden Express customers. The pilot also included the development and implementation of a marketing plan and campaign to secure the participation of at least 200 bus riders to test the app, conducting an internal beta test by agency staff, and a seven month public field test of the app by volunteer bus riders who qualified to participate.
FTSON
Florida Transit Safety and Operations Network
